Hello, my fellow friends!
It’s been a while since my last post. I must apologize, but I was travelling in Europe. I’ve found some interesting things I’d like to share with you, so I’m gonna tell you what was a day trip for me in our world of tech:
When I finally decided to fly to Vienna (Austria), stopping by in Zurich (Switzerland) – not because I’m such a passionate of chocolate but because it was cheaper -, I ran into internet to check for my flights. You finally take one of them, after checking different web sites / search engines which offer several airlines to fly with, different connections, prices, timetables, etc. You pay with your card and a few seconds afterwards you receive an email in your inbox with your eTickets. I’m going to talk now about Swiss Airlines because I’m crazy in love with them (haha). No, I don’t owe any share from this company and, well, you may think I’m crazy (might be), but after telling you my story, please, tell me you wouldn’t fall in love either.
o I got my eTicket from Swiss Airlines and, in the same email, I also received an attached file with the baggage conditions, in Spanish (my mother tongue). You are encourage to check in online so at the moment of getting to the airport, you can go straight to the “drop off” area (in case of having any baggage to check in) which has no queue at all. The baggage flies to the final destination.
o On the day of departure, I had the great opportunity of entertaining myself with a TV at the aiport while the plane gets ready for boarding. I think this time is real boredom, so I thank LG for my great time watching the news there J (Yes, there’s something hidden in here. Did I say ‘thanks LG’? Oh, marketing again).
o I had my eTicket with me which included a short of code on it. Some others had received it on their mobile phones (I think they got a QR code). So when you arrive to the gate of your flight, there’s some turnstile which gets open when your code is placed on the digital scanner. There’s almost no need of anybody (crew members) at this gate, because everything became automatic.
o When walking along the corridor which ends up at the plane itself, there’s a lady from the crew waiting for you to receive every single passenger with a small piece of chocolate, from Switzerland, of course (remember, it’s Swiss Air).
“Thank you for flying with us”. When you open it, there’s the logo from Swiss Air, and if you turn it back: “Finest Swiss milk chocolate, made with sustainable cocoa”. It’s not only the word “Swiss” in there, but also “sustainable”. What a great combination of Corporate Identity and CSR. Please, it deserves an applause. Come on! Perfect.
But this is not all, because just a few minutes after taking off, the crew starts to serve the meal: breakfast / lunch / etc. And what do we have for breakfast? A croissant and a coffee / tea / etc. And for lunch? A very tasty sandwich: you can choose between the Italian one or the one with meat, appart from the drink you desire.
And check this! If you are hungry, they pass by for a second time just in case you want to repeat the meal. What is it? When we were having great economic and financial times, every single airline started to reduce the amount of free stuff in a plane, reaching the hilarious point of paying a fortune for a small bag of peanuts. What happened with Swiss Air? Is this the ‘revolutionary airline’?
While flying, some small screens are displayed all along the plane and… Guess what… Yes, they show what fairs and events are currently taking place at the city where you are landing, so if this is a business trip maybe it’s interesting for you to know that there’s a fair about something quite related to your business in Zurich. They also show their app, in case you wanna stay connected to them when landing.
So, well, after such a pleasant flight, I landed in Zurich. A lot of advertisements about watches all around (typical; it’s like ‘children come from Paris’, so watches come from Switzerland). Some of them used QR codes but I had no time to take any pic of them because I had to take the following flight to Vienna.
The only picture I took was one from something quite interesting to me. When some countries toughen the law (and the fines) to those who smoked in public places, some ‘smokers’ areas’ had to be created. In some places, these areas are like jails or glass cubes, so that people who don’t smoke feel like watching some animals trapped in jail, like in a zoo. The point is that some tobacco companies found a way to promote themselves among smokers (their target), and where could be better to do so than in an airport where people can’t smoke freely and neither can they leave out to do it, ‘cause they are waiting for their plane to take off?
These smokers’ areas from Winston, Camel, etc. are well-conditioned with comfortable sofas and TVs. For example, the Camel Smoking Lounge has a page on Facebook, its photos appear on Flickr, Google+, YouTube, or Wikipedia.
Then, my second flight – this time to Vienna – and the same Swiss Air’s story: chocolate, drinks, meals, nice videos on board and a great service. I landed at Vienna airport and after a few days there, I must say it’s a great city, very very beautiful. I highly recommend a visit to this lovely place.
I must also admit that I only took a picture related to apps and so. I know I could have taken many others because they are everywhere, but just as an example I post one about an app from a bank in Vienna, and another one taken at Madrid airport, so that you can see that these QR codes are almost everywhere too.
“If you wanna know more about the artist…”.
This was my journey in marketing terms. Hope you liked it